BMI Research

BMI Research is a marketing communication research and consulting agency.Our blazing passion is to deliver exactly what the consumers want and need. Our aim is not only to understand but also to create strong recommendations.We provide a comprehensive marketing communication research and consulting for your brand by dwelling ourselves in the world of perceptions : the consumers perception.BMI Research has extensive expertise in the following services:1.Market Research ServicesConsumer Intercept Survey / Face to Face InterviewOutlet Survey / On-site InterviewFocus Group Discussion / In-depth InterviewMystery Shopper / Mystery Customer TechniqueProduct Placement / Product Test2.Communication Research ServicesPre Test & Post Test Ad MaterialsConsumer Response MeasurementEvent Tracking & Evaluation3.Consultation Research ServicesDeveloping New BrandBranding StrategyBrand Equity MeasurementEvaluating Customer SatisfactionConsumer Behaviour AnalysisMeasuring Market PotentialAnalysing Effective Promotion Cost4.Training & Workshop ServicesPositive Mental AttitudeStrategic Marketing & BrandingBMI Research prides itself on employing a creative and versatile approach as an essential tool for producing quality result. We have exclusive access to some of the most widely used and extensively validated research techniques in the world.BMI Research emphasises on quality of respondent which will ensure a high 1876quality result. Our research is conducted by reliable field management system, which is able to warranty data reliability from our field works. BMI Research has a record of achievements and proven tracks in diverse settings. In fact, most of BMI Research satisfied clients are multinational companies.Currently we have offices and service facilities in Malaysia and Indonesia. We are committed to the objectives. We have the right tool. We are the right people.