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Desire Textile Agent

Business TypeAgent
Main MarketsWestern Europe
Product/ServiceTextile, Garment, Fashion, Jacket, Pant, Blouse
Business Owner
Employees51 - 100 People

Company Introduction

Founded in the city of Istanbul in 1992 by Mr. Tarik Kutluca Desire is one of the premium agencies for fashion in Europe, co-ordinating the supply chain for a high volume of the time sensitive consumer goods market.
The sales in Germany and other European countries and the production of garments in Turkey are being co-ordinated at Desire.
Desire is a "full service partner" for all kinds of high quantity retail companies such as fashion chains, mail-order houses, wholesalers and department stores creating and producing for their private labels.
The permanent development of fashion collections as well as creating individual customer programmes and the short term realisation in production is the strength of the company.
A team of designers continuously collects ideas for well sellable fashion collections by visiting fairs all over the world and the fashion focuses like London, Paris, Milano, New York checking the stores and purchasing samples for development. Nearly every four weeks the key customers can select from new collections showing the latest trends.
Being a specialist for circular knitwear items in the early years, Desire provides the full range of fashion garments for ladies, men and children. Altough knitwear still is the biggest segment with round about 50% of the turnover, also woven items such as jackets, pants and blouses are getting stronger. As a reaction of the strong market demand Desire has developed also a very successful denim range in a very short time.
The collections are being designed for the low and medium price ranged fashion market and are varied according to the needs and ideas of the customer if needed.
Desire is working since the last 10 years permanently with the same factories in order to fulfill their capacities. We take every year max. 1 or 2 suppliers to our producer-range. Actually this is our strength as we have always full control on a concentrated quantity of suppliers
With Germany, Holland and Scandinavia as the main market, Desire has started developing new regions such as England and France aiming to a full European business in future.
In Germany the acquisition of new customers is still going on, as Desire is well known for short lead times and the good relation of price and quality.
Desire employs a team of 84 persons to fulfill the needs of the customers, working in a company owned building with a departmental structure:
Management + Sale Management
Order follow up (merchandisers)
Merchandisers & Assistants
Sampling Follow Up
Quality Control
The deparments are equipped with sub departments assigned to individual customer companies and / or countries.
Desire is investing on its IT infrastructure to automate its business tasks, to reuse its operations, to manage the unmanageble paper work shifting all its operations to web enabled applications task by task, to provide the correct infrastructure for the future's communication skills between its customers and suppliers.
Desire will benefit from its database being developed under its ownership in ways such as business awareness, future estimates, true and daily market prospects.
Desire will also guarantee its business strategies where its child departments' operations are tracked with a more centralized management manner with errors being monitored and providing non-defective human work where departments are seperated but all using the same database, collecting the necessary information so the knowledge of the company enlarges by each and everyday with easy human to computer works.

Contact Information

Contact PersonMr. Birol Iltar
Fax Number90-212-5714522
Post Code
AddressBuyukdere CAD. No: 75 Maslak, Istanbul, Turkey
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