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Business TypeDistributor/Wholesaler
Main MarketsSouth America
Product/ServiceATV, bikes, boat
Business OwnerJAMES M.HE
Employees11 - 50 People

Company Introduction

In 1959 the ambitious Ed Seidner purchased a small bicycle shop. Before long, he became the largest Schwinn bicycle dealer in California. In 1963, Ed expanded his business to include Yamaha Motorcycles. Ed became the largest Yamaha dealer in the United States. He then added to his product lineup, Kawasaki, Bultaco, BMW, AJS, and Triumph.

As the motorcycle business grew, Ed's sons Steve and Ron Seidner decided to follow in their father's footsteps. In 1976, Bert's suffered a major fire. Bert's was forced to move across the street into their motorcycle salvage yard, lost all factory franchises, and then was forced to sell strictly used motorcycles, parts, and aftermarket accessories. After a short time, Ed received his contractor's license and opened his own construction company. Steve Seidner decided to go in to the automobile industry.

The second store, The Motorcycle Mall
Bert's operated by Ron Seidner, continued to stay in the motorcycle business and became California's largest used motorcycle dealer, as well as one of the world's largest motorcycle salvage dealers. Getting back in the "new" side of the business, Ron and Bert's became an industry respected Suzuki dealer. But, that wasn't enough for Ron. He then added Honda Motorcycles, and then for a touch of class, Ducati Motorcycles. In 1989, Sea Doo was introduced in the United States, and Ron was the first to sign on with Bombardier, the parent company to Sea Doo. Ron and Bert's currently hold the all time record in Sea Doo sales for twelve consecutive years!

The LARGEST Motorcycle, ATV and Watercraft Mega Mall Superstore!
As time went on, Ron purchased the local Yamaha and Kawasaki dealership in 1997.
In October 1999, Ron purchased a former Target store and former Kids R Us store. Bert's moved their entire inventory to its new location in Covina, California. After only being open for a short time, Ron once again stepped it up by added Crownline Boats, KTM Motorcycles, and Tahoe fully enclosed trailers. After 20 years in the retail motorcycle business, Ron has made Bert's what is it today, the LARGEST Motorcycle, ATV, and Watercraft Mega Mall Superstore.

Contact Information

Contact PersonMr. scott webster
Fax Number1-626-9155628
Post Code91722
Address1151n, Azusa Av, Covina, Los Angelas, California, United States
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